Fontainebleau Las Vegas has revealed updates to its loyalty program, which the operator claims now offers the most benefits for slot players on the Strip.
With the updated conditions set by Fontainebleau Rewards, guests will receive a Play Point for every $2.50 spent on coins in a gaming machine, reduced from the earlier $5 requirement. The North Strip casino hotel is considered the market leader in visible slot play earned, as stated by the operator. The announcement aligns with the launch of “Fontainebleau Cash Back.”
‘Fontainebleau Cash Back’ will have multiple redemption periods throughout the year. For every 5,000 Play Points earned on slots, Fontainebleau Rewards members will receive $20 in cash that can be redeemed at the casino cage. The program’s first redemption period opens in December 2025,” according to a statement.
The press release did not reference video poker, although many casino loyalty programs offer rewards that are similar for both slots and video poker gameplay.
Casino rewards programs serve as key tools for operators to attract and retain customers. The simpler and more beneficial loyalty programs are, the stronger their impact can be on enhancing operators’ revenue and profits.
For Fontainebleau, the updated loyalty program might serve as a strategy to attract additional patrons to a casino resort that has had difficulty establishing itself. Since its launch in 2023, the venue has encountered numerous challenges, and last week, reports indicated that up to 60 table game dealers might be dismissed.
The northern section of the Strip tends to burden operators, and this location challenge is heightened for Fontainebleau since it’s close to similar establishments Resorts World and Wynn and Encore. Among luxury North Strip casino hotels, only the Wynn Resorts' establishments have achieved sustained success.
It is yet to be determined whether the overhaul of the rewards program will benefit Fontainebleau, but it’s a possibility. Fontainebleau Rewards includes four levels — Bleau, Silver, Gold, and Royal.
Along with providing the most appealing slots rewards on the Strip, Fontainebleau Rewards has traditionally featured one of the most generous programs regarding non-gaming expenses, giving customers five cents in points for every dollar spent on activities outside of gaming.
Members of Fontainebleau Rewards can earn up to 30% on rooms, 5% back on dining, benefit from late checkouts, and enjoy free self- and valet parking. Members with Gold and Royal status also have their resort fees eliminated. The operator also expanded its operational timeframe.
“Additionally, the previous 13-month activity window has been extended. No Fontainebleau Rewards members’ points will expire until Sunday, Aug. 31, 2025, allowing for rewards members to redeem points that may have expired previously,” according to the press release.
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